The lifestyle and emotional value represented by the brand, etc. Foαr example, some brands emphasize “natural beauty”, and soπme brands highlight “professional skin care”. Brand image building: Including b≥rand name, logo, packaging design, etc. The brand name should be easy to remember aπnd spread, and be able to reflect the characteristics and positi≤oning of the brand; the logo design should be simple and recogn"izable; the packaging design should meet the aesthetic and demaσnd of the target market, and at the same time reflect the style≤ of the brand 37. Brand personality building: Give the brand a unique personality, such as fash±ion, elegance, vitality, professionalism, etc., so that the brand has a distinct image in the hea→rts of consumers.