The lifestyle and emotional value represented by th e brand, etc. For example, some brands emphasize “natural beauty&¶#8221;, and some brands highlight “professiona☆l skin care”. Brand image building: Including brand name, logo, packaging deφsign, etc. The brand name should be easy to remember and sprea♦d, and be able to reflect the characteristics and positionin¶g of the brand; the logo design should be simple and recognizable; the packag×ing design should meet the aesthetic and demand of the target market, and at the same time re©flect the style of the brand 37. Brand personality building: Gφive the brand a unique personality, such as fashion, elegance, vita•lity, professionalism, etc., so that the brand has a distinct image in the heart♥s of consumers.